An Award-Winning Consumer-Facing Platform

Solutions & Capabilities on the forefront of Modeling & Machine Learning

Intender-Targeted Tools

A Vision Realized... for Predictive Analytics

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Market Insight Corporation is an Innovative "Intender" Preference Data Development & Solutions Company

MyProductAdvisor is a Deeply Interactive Consumer-Facing Portal

We empower digital shoppers with a Platform that enables prepared buying decisions by collecting their “in-market” preferences and providing
unbiased, best fit recommendations.
The Intender Preference Data fuels a powerful Family of Solutions designed to guide shoppers’ decision journey, and develop
sophisticated decision analytics and modeling.

  • Real-Time
  • Shoppers - Intenders
  • Big-Fast Data

A Window into the Minds of Consumers

MyProductAdvisor

Our Core Consumer Portals…
A Conversation with Shoppers

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Wish I could
get unbiased
recommendations!
What brands
would I consider?
What SUVs will fit my
family’s needs?
Do I really want an electric vehicle?
Can I trust Self-Driving options?
What accident avoidance safety features are there?

Shopper Decision Journey

A MODERN CYCLE

Real-Time Shoppers

Shoppers continuously attracted to MPA, motivated to obtain the best recommendations. Free of the effects of paid survey respendents.

Intender Preferences

Real Shoppers rate their preferences for over 100 attributes & features.

Buyer Guidance & Analytics

Shopper Preferences fuel powerful data services revenue and decision intelligence solutions.

Business & Product Decisions

Utilized by companies that design and/or market “high consideration” consumer products across primary global markets.

Solutions

Real-TimeContinuous “Shopping Intender” Data

ShopprDNA - is powerful ratings data on the detailed preferences of digital shopping “intenders” for new automobiles, sourced continuously from our carefully curated MyProductAdvisor portals.

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DataVisualization

Smart - builds on ShopprDNA to make richly detailed intender data highly accessible to analysts and decision makers through fast data visualizations and targeted, interactive dashboards.

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MarketModeling

Predict - is an award-winning, full-market predictive simulation modeling solution. It provides insight on the strategic potential of products based on the detailed preferences of real-time shopping intenders. Predict has the powerful ability to simulate sophisticated “what-if” scenarios to seize opportunities or enhance plans to best suit eventual trends created by pure demand preferences in a “high consideration” consumer market.

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Future MobilityPreferences

Reveal - is continuously fielded research that uncovers “Future Mobility” preferences on Self-driving, Electrification, and new usage trends such as Hailing/Sharing from real-time shopping intenders on MyProductAdvisor.

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Solutions

Buyer Guidance

  • MyProductAdvisor

    On Your Consumer-facing Web Property

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  • Your

    Shoppers' Preference Data
  • Our
    Patented

    Recommendation Engine

ConVrt - is a web-based real-time product recommendation service that empowers digital marketers to optimize shopper engagement, conversion, and revenue from undecided shoppers.

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Adtract - is a web-based real-time product recommendation service for generating revenue from shoppers highly receptive to digital advertising. It guides shoppers through a process yielding many opportunities to show relevant ads, and collects valuable preference data for targeting.

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About

Market Insight Corporation is an Innovative "Intender" Preference Data Development & Solutions Company

MyProductAdvisor is a Deeply Interactive Consumer-Facing Portal

We empower digital shoppers with a Platform that enables prepared buying decisions
by understanding their “in-market” preferences and providing
unbiased, best fit recommendations.
The Intender Preference Data fuels a powerful Family of Solutions designed to guide shoppers’ decision journey, and develop
sophisticated decision analytics and predictive modeling.

  • Real-Time
  • Shoppers - Intenders
  • Big-Fast Data
  • Award-Winning Predictive Simulation
  • Foundation for Analytical AI

Select Innovators

mouse over photos

1

2

Rich Falcone

President & CEO, Board Member

Rich brings a strong track record of success in “growth stage” leadership for technology companies. He has held senior executive roles in both public and private entities focused in Information Technology, Networking, Telecom, IPTV/Streaming, Consumer Market Intelligence & Web-based Commerce sectors. His leadership extends to all aspects of company value including market and revenue development, technology and products, finance and capital. Noteworthy are his early career at Nortel; later driving accelerated revenue growth at Telenex (now Inrange); and as a senior officer at Amnis s/Optivision (leadership team during public stock offering). He has significant global experience, leading business development throughout Asia and Europe – most notably, over 20 years developing markets in China.

Rich holds a BS in Mathematics from Villanova University and an MBA with Honors from Drexel University. He was elected to the prestigious Pi Mu Epsilon national mathematics honor society, selected for post graduate “executive simulation” programs sponsored by the Wharton School, formally recognized as a “primary market mover” in global streaming media, and nominated for Ernst & Young’s “Entrepreneur of the Year” award. He also heads Market Insight Corp’s Hong Kong subsidiary, and participates in select University committees and “early stage” company Boards.

3

4

5

6

Vince Barabba

Founder & Board Chairman

Until 2003 Vince was the General Manager, Corporate Strategy and Knowledge Development of GM. He conceived the unbiased product advisor, and brings considerable experience in the collection and use of market information, having twice served as Director of the U.S. Bureau of the Census. He was Manager of Market Research for the Xerox Corporation and Director of Market Intelligence for Eastman Kodak. Vince has been inducted into the Market Research Hall of Fame. He received the AMA’s Parlin Award for leadership in the application of science to the discipline of marketing research, the MIT/GM Henry Grady Weaver Award for individuals who have contributed the most to the advancement of theory and practice in Marketing Science. He is the of The Decision Loom (2011 Triarchy Press), Surviving Transformation (2004 Oxford) and Meeting of the Minds (1995 HBS Press). He is the co- of Hearing the Voice of the Market (1991 HBS Press) and The 1980 Census Policy Making Amid Turbulence (1983 Lexington Books).

7

Kevin

Web Interaction
Design

8

9

10

11

12

13

Ted Lee

Solutions Development
& Architecture

14

15

Mark

Database
Processing

16

17

Winston Wong

Interactive Development
& Operations

18

19

Cheryl

Administration

20

Pam

Specification Data

21

22

23

24

Pingping

China Data Integrity
& Translation

25

26

Richard Smallwood

Founder, Board Member

Dick was President of Applied Decision Analysis, Inc from 1979 to 1999. He was the founder and manager of the Analysis Research Group at the Xerox Palo Alto Research Center (Xerox PARC) from 1971 to 1979. From 1964 to 2000, he served on the Stanford University faculty in various roles and received a tenure appointment in 1973. He co-founded “The Art of Mathematical Modeling” in 1973, and has served on the Stanford School of Engineering Advisory Council. Dr. Smallwood received his Sc.D. in Electrical Engineering from M.I.T. with his dissertation, “A Decision Structure for Teaching Machines.” He also received his S.M. and S.B. in Electrical Engineering from M.I.T.

27

28

Matt Miller

Managing Director
Walden VC, Investor

29

30

31

32

Bill

Specification Data

2

Rich Falcone

President & CEO, Board Member

Rich brings a strong track record of success in “growth stage” leadership for technology companies. He has held senior executive roles in both public and private entities focused in Information Technology, Networking, Telecom, IPTV/Streaming, Consumer Market Intelligence & Web-based Commerce sectors. His leadership extends to all aspects of company value including market and revenue development, technology and products, finance and capital. Noteworthy are his early career at Nortel; later driving accelerated revenue growth at Telenex (now Inrange); and as a senior officer at Amnis s/Optivision (leadership team during public stock offering). He has significant global experience, leading business development throughout Asia and Europe – most notably, over 20 years developing markets in China.

Rich holds a BS in Mathematics from Villanova University and an MBA with Honors from Drexel University. He was elected to the prestigious Pi Mu Epsilon national mathematics honor society, selected for post graduate “executive simulation” programs sponsored by the Wharton School, formally recognized as a “primary market mover” in global streaming media, and nominated for Ernst & Young’s “Entrepreneur of the Year” award. He also heads Market Insight Corp’s Hong Kong subsidiary, and participates in select University committees and “early stage” company Boards.

6

Vince Barabba

Founder & Board Chairman

Until 2003 Vince was the General Manager, Corporate Strategy and Knowledge Development of GM. He conceived the unbiased product advisor, and brings considerable experience in the collection and use of market information, having twice served as Director of the U.S. Bureau of the Census. He was Manager of Market Research for the Xerox Corporation and Director of Market Intelligence for Eastman Kodak. Vince has been inducted into the Market Research Hall of Fame. He received the AMA’s Parlin Award for leadership in the application of science to the discipline of marketing research, the MIT/GM Henry Grady Weaver Award for individuals who have contributed the most to the advancement of theory and practice in Marketing Science. He is the of The Decision Loom (2011 Triarchy Press), Surviving Transformation (2004 Oxford) and Meeting of the Minds (1995 HBS Press). He is the co- of Hearing the Voice of the Market (1991 HBS Press) and The 1980 Census Policy Making Amid Turbulence (1983 Lexington Books).

26

Richard Smallwood

Founder, Board Member

Dick was President of Applied Decision Analysis, Inc from 1979 to 1999. He was the founder and manager of the Analysis Research Group at the Xerox Palo Alto Research Center (Xerox PARC) from 1971 to 1979. From 1964 to 2000, he served on the Stanford University faculty in various roles and received a tenure appointment in 1973. He co-founded “The Art of Mathematical Modeling” in 1973, and has served on the Stanford School of Engineering Advisory Council. Dr. Smallwood received his Sc.D. in Electrical Engineering from M.I.T. with his dissertation, “A Decision Structure for Teaching Machines.” He also received his S.M. and S.B. in Electrical Engineering from M.I.T.

28

Matt Miller

Managing Director
Walden VC, Investor

13

Ted Lee

Solutions Development
& Architecture

17

Winston Wong

Interactive Development
& Operations

24

Pingping

China Data Integrity
& Translation

7

Kevin

Web Interaction
Design

15

Mark

Database
Processing

19

Cheryl

Administration

32

Bill

Specification Data

20

Pam

Specification Data

Partners

Working together

Tableau Software
Tableau Software
Tsinghua University
Tsinghua University
University of Michgan
University of Michigan
Google
Google
JATO Dynamics
JATO Dynamics
Microsoft

Microsoft

Pixel Media
Pixel Media SF
Silicon Valley Bank
Silicon Valley Bank
Promoshin
Promoshin
GreenBook

GreenBook

Baifendian
Baifendian
vimbly
Vimbly
Bushnell & Associates
Bushnell and Associates
Vistra
Vistra
Detroit Trading
Detroit Trading
Cyxtera

Cyxtera

Oracle
Oracle
CenturyLink
Century Link
Baidu
Baidu

Markets

We Serve the World's Two Largest Automobile Markets...

MyProductAdvisor.com launched in the United States in 2004.

Since the Spring of 2013 MyProductAdvisor.de has served the German market.

The adoption rate in China has eclipsed all expectations since 2010. MyProductAdvisor.cn

Get in Touch With Us

Are you interested? Contact us today!






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