Market Insight Corporation is an Innovative "Intender" Preference Data Development & Solutions Company
MyProductAdvisor is a Deeply Interactive Consumer-Facing Portal
We empower digital shoppers with a Platform that enables prepared buying decisions by collecting their “in-market” preferences and providing
unbiased, best fit recommendations.
The Intender Preference Data fuels a powerful Family of Solutions designed to guide shoppers’ decision journey, and develop
sophisticated decision analytics and modeling.
- Real-Time
- Shoppers - Intenders
- Big-Fast Data
A Window into the Minds of Consumers
get unbiased
recommendations!
would I consider?
family’s needs?
Shopper Decision Journey
A MODERN CYCLE
Real-Time Shoppers
Shoppers continuously attracted to MPA, motivated to obtain the best recommendations. Free of the effects of paid survey respendents.
Intender Preferences
Real Shoppers rate their preferences for over 100 attributes & features.
Buyer Guidance & Analytics
Shopper Preferences fuel powerful data services revenue and decision intelligence solutions.
Business & Product Decisions
Utilized by companies that design and/or market “high consideration” consumer products across primary global markets.
Solutions
Real-TimeContinuous “Shopping Intender” Data
ShopprDNA - is powerful ratings data on the detailed preferences of digital shopping “intenders” for new automobiles, sourced continuously from our carefully curated MyProductAdvisor portals.
DataVisualization
Smart - builds on ShopprDNA to make richly detailed intender data highly accessible to analysts and decision makers through fast data visualizations and targeted, interactive dashboards.
MarketModeling
Predict - is an award-winning, full-market predictive simulation modeling solution. It provides insight on the strategic potential of products based on the detailed preferences of
Future MobilityPreferences
Reveal - is continuously fielded research that uncovers “Future Mobility” preferences on
Solutions
Buyer Guidance
MyProductAdvisor
On Your Consumer-facing Web PropertyYour
Shoppers' Preference Data
Recommendation EngineOurPatented
ConVrt - is a web-based real-time product recommendation service that empowers digital marketers to optimize shopper engagement, conversion, and revenue from undecided shoppers.
Adtract - is a web-based real-time product recommendation service for generating revenue from shoppers highly receptive to digital advertising. It guides shoppers through a process yielding many opportunities to show relevant ads, and collects valuable preference data for targeting.
About
Market Insight Corporation is an Innovative "Intender" Preference Data Development & Solutions Company
MyProductAdvisor is a Deeply Interactive Consumer-Facing Portal
We empower digital shoppers with a Platform that enables prepared buying decisions
by understanding their “in-market” preferences and providing
unbiased, best fit recommendations.
The Intender Preference Data fuels a powerful Family of Solutions designed to guide shoppers’ decision journey, and develop
sophisticated decision analytics and predictive modeling.
- Real-Time
- Shoppers - Intenders
- Big-Fast Data
- Award-Winning Predictive Simulation
- Foundation for Analytical AI
Select Innovators
mouse over photos
Rich Falcone
President & CEO, Board Member
Rich brings a strong track record of success in “growth stage” leadership for technology companies. He has held senior executive roles in both public and private entities focused in Information Technology, Networking, Telecom, IPTV/Streaming, Consumer Market Intelligence & Web-based Commerce sectors. His leadership extends to all aspects of company value including market and revenue development, technology and products, finance and capital. Noteworthy are his early career at Nortel; later driving accelerated revenue growth at Telenex (now Inrange); and as a senior officer at Amnis s/Optivision (leadership team during public stock offering). He has significant global experience, leading business development throughout Asia and Europe – most notably, over 20 years developing markets in China.
Rich holds a BS in Mathematics from Villanova University and an MBA with Honors from Drexel University. He was elected to the prestigious Pi Mu Epsilon national mathematics honor society, selected for post graduate “executive simulation” programs sponsored by the Wharton School, formally recognized as a “primary market mover” in global streaming media, and nominated for Ernst & Young’s “Entrepreneur of the Year” award. He also heads Market Insight Corp’s Hong Kong subsidiary, and participates in select University committees and “early stage” company Boards.
Vince Barabba
Founder & Board Chairman
Until 2003 Vince was the General Manager, Corporate Strategy and Knowledge Development of GM. He conceived the unbiased product advisor, and brings considerable experience in the collection and use of market information, having twice served as Director of the U.S. Bureau of the Census. He was Manager of Market Research for the Xerox Corporation and Director of Market Intelligence for Eastman Kodak. Vince has been inducted into the Market Research Hall of Fame. He received the AMA’s Parlin Award for leadership in the application of science to the discipline of marketing research, the MIT/GM Henry Grady Weaver Award for individuals who have contributed the most to the advancement of theory and practice in Marketing Science. He is the of The Decision Loom (2011 Triarchy Press), Surviving Transformation (2004 Oxford) and Meeting of the Minds (1995 HBS Press). He is the co- of Hearing the Voice of the Market (1991 HBS Press) and The 1980 Census Policy Making Amid Turbulence (1983 Lexington Books).
Kevin
Web Interaction
Design
Ted Lee
Solutions Development
& Architecture
Mark
Database
Processing
Winston Wong
Interactive Development
& Operations
Cheryl
Administration
Pam
Specification Data
Pingping
China Data Integrity
& Translation
Richard Smallwood
Founder, Board Member
Dick was President of Applied Decision Analysis, Inc from 1979 to 1999. He was the founder and manager of the Analysis Research Group at the Xerox Palo Alto Research Center (Xerox PARC) from 1971 to 1979. From 1964 to 2000, he served on the Stanford University faculty in various roles and received a tenure appointment in 1973. He co-founded “The Art of Mathematical Modeling” in 1973, and has served on the Stanford School of Engineering Advisory Council. Dr. Smallwood received his Sc.D. in Electrical Engineering from M.I.T. with his dissertation, “A Decision Structure for Teaching Machines.” He also received his S.M. and S.B. in Electrical Engineering from M.I.T.
Matt Miller
Managing Director
Walden VC, Investor
Bill
Specification Data
Rich Falcone
President & CEO, Board Member
Rich brings a strong track record of success in “growth stage” leadership for technology companies. He has held senior executive roles in both public and private entities focused in Information Technology, Networking, Telecom, IPTV/Streaming, Consumer Market Intelligence & Web-based Commerce sectors. His leadership extends to all aspects of company value including market and revenue development, technology and products, finance and capital. Noteworthy are his early career at Nortel; later driving accelerated revenue growth at Telenex (now Inrange); and as a senior officer at Amnis s/Optivision (leadership team during public stock offering). He has significant global experience, leading business development throughout Asia and Europe – most notably, over 20 years developing markets in China.
Rich holds a BS in Mathematics from Villanova University and an MBA with Honors from Drexel University. He was elected to the prestigious Pi Mu Epsilon national mathematics honor society, selected for post graduate “executive simulation” programs sponsored by the Wharton School, formally recognized as a “primary market mover” in global streaming media, and nominated for Ernst & Young’s “Entrepreneur of the Year” award. He also heads Market Insight Corp’s Hong Kong subsidiary, and participates in select University committees and “early stage” company Boards.
Vince Barabba
Founder & Board Chairman
Until 2003 Vince was the General Manager, Corporate Strategy and Knowledge Development of GM. He conceived the unbiased product advisor, and brings considerable experience in the collection and use of market information, having twice served as Director of the U.S. Bureau of the Census. He was Manager of Market Research for the Xerox Corporation and Director of Market Intelligence for Eastman Kodak. Vince has been inducted into the Market Research Hall of Fame. He received the AMA’s Parlin Award for leadership in the application of science to the discipline of marketing research, the MIT/GM Henry Grady Weaver Award for individuals who have contributed the most to the advancement of theory and practice in Marketing Science. He is the of The Decision Loom (2011 Triarchy Press), Surviving Transformation (2004 Oxford) and Meeting of the Minds (1995 HBS Press). He is the co- of Hearing the Voice of the Market (1991 HBS Press) and The 1980 Census Policy Making Amid Turbulence (1983 Lexington Books).
Richard Smallwood
Founder, Board Member
Dick was President of Applied Decision Analysis, Inc from 1979 to 1999. He was the founder and manager of the Analysis Research Group at the Xerox Palo Alto Research Center (Xerox PARC) from 1971 to 1979. From 1964 to 2000, he served on the Stanford University faculty in various roles and received a tenure appointment in 1973. He co-founded “The Art of Mathematical Modeling” in 1973, and has served on the Stanford School of Engineering Advisory Council. Dr. Smallwood received his Sc.D. in Electrical Engineering from M.I.T. with his dissertation, “A Decision Structure for Teaching Machines.” He also received his S.M. and S.B. in Electrical Engineering from M.I.T.
Matt Miller
Managing Director
Walden VC, Investor
Ted Lee
Solutions Development
& Architecture
Winston Wong
Interactive Development
& Operations
Pingping
China Data Integrity
& Translation
Kevin
Web Interaction
Design
Mark
Database
Processing
Cheryl
Administration
Bill
Specification Data
Pam
Specification Data
MyProductAdvisor.cn launches in China
MyProductAdvisor.com launches in the USAPartners
Working together
Microsoft
GreenBook
Cyxtera
Markets
We Serve the World's Two Largest Automobile Markets...
MyProductAdvisor.com launched in the United States in 2004.
Since the Spring of 2013 MyProductAdvisor.de has served the German market.
The adoption rate in China has eclipsed all expectations since 2010. MyProductAdvisor.cn