Two-Thirds of Shoppers Researching New Automobiles on the Internet Aged 30 or Above
Scottsdale, Arizona, USA — Auto shoppers of all ages in China are using the Internet to make auto buying decisions, according to Market Insight Corporation. Two-thirds of the auto shoppers visiting MyProductAdvisor.cn were age 30 or over in January 2013, up from January 2012 when about half of shoppers in China were 30 or over.
The increasing use of Internet automobile research by older Chinese consumers was continuous throughout 2012, with the largest percentage increase occurring in Q4. The percentage of MyProductAdvisor shoppers age 30 or over in China is now on par with MyProductAdvisor.com in the US.
“The data suggests that China auto shoppers reflect traits similar to those of other mature auto markets in their use of the Internet to help guide buying decisions,” said Rich Falcone, President & CEO at Market Insight.
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.