Consumer Demand for Wi-Fi Enabled Digital Cameras Increasing

Fujifilm, Samsung lead brands with increased interest

Palo Alto, California, USA — Market Insight Corporation today announced that consumer demand for Wi-Fi capabilities in digital cameras continues to increase, particularly in certain brands. In a sample of over 59,000 digital camera shoppers visiting MyProductAdvisor.com, 7.9% of digital camera shoppers rated Wi-Fi as very desirable in the first quarter of 2012, compared to 7.4%, 6.4%, 5.9%, and 5.5% during the previous four quarters.

Shoppers who expressed a strong preference for the Fujifilm brand showed the largest increase in Wi-Fi interest, with 17.1% indicating it to be very desirable in the first quarter of 2012—a 25% jump from the previous quarter and fully double the percentage who rated it very desirable during the same quarter of the previous year. Those who expressed a strong preference for the Samsung brand also showed high interest in Wi-Fi with 17.5% rating it very desirable in the first quarter of 2012, compared to 12.8% during the same quarter in 2011. Shoppers who preferred other brands showed lower Wi-Fi desirability ratings and more modest increases over the time period.

As built-in cameras on mobile devices popularize wireless instant photo sharing, consumer expectations for similar capabilities on their dedicated digital cameras continue to increase.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.