Interest in SUVs Growing among Shoppers in China

Higher Income Households Lead Interest, According to Market Insight Corporation

Scottsdale, Arizona, USA — Among households in China, those with monthly income over RMB20,000 show the strongest interest in SUVs, according to Market Insight Corporation. In fact, preference strength for SUVs among shoppers in China has been growing and is closely correlated with income, based on the preferences of auto shoppers in China visiting MyProductAdvisor.cn during calendar year 2012.

“The increasing preference for SUVs by auto shoppers in China highlights the growth in consumer demand for premium products,” said Rich Falcone, President & CEO at Market Insight Corporation. “Auto manufacturers are providing a greater selection of alternatives to capitalize on this trend.”

Other current findings include:

  • The Volkswagen brand is given the strongest consideration by shoppers in the SUV segment. Buick, Chevrolet, Ford, Honda, Hyundai, and Toyota are brands for which shoppers have also expressed a strong preference.
  • 8L/100 km is the highest rated level of preference for fuel economy for SUV shoppers. Although 10L/100 km still has a reasonably high rating, preferences for 12L/100 km and below are markedly lower.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.