China market drives US based consumer research company to expand
Palo Alto, California, USA — Market Insight Corporation today announced its formation of an Asian based, wholly owned company; Market Insight (Asia) Limited. The Hong Kong based entity establishes Market Insight’s corporate launch point for growth throughout Asia.
“We have been clear about our plans for penetrating emerging markets”, said Rich Falcone, President & CEO of Market Insight. “Our Hong Kong based holding company is a critical step towards establishing corporate compliance and business practices in China and other Asian markets to follow. We expect to be a primary provider of consumer insights for China’s market and other emerging Asian markets over time”.
Mr. Falcone is joined by Vince Barabba, Board Chairman of Market Insight Corporation, as Directors for its limited liability company in Asia. “Market Insight was founded to provide an in-market, real-time measure of current and shifting consumer preferences”, said Mr. Barabba. “Enterprises operating in Asian emerging consumer societies will gain significant and direct benefit from this service”.
MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.