Relocates to World Class Colocation Facility
Scottsdale, Arizona, USA — Market Insight Corporation announced today that it has begun a significant data center enhancement that will be completed by the end June this year. The Q2 project includes a relocation of key server platforms from a legacy colocation facility in California, to a world class, state of the art facility in Phoenix, Arizona, USA. The new colocation facility will house the company’s data server and network infrastructure that supports its consumer engagement activity in both the U.S. and Europe.
“Consumer activity on MyProductAdvisor is increasing, and the recommendation engine solutions and decision analysis tools derived from it are becoming commensurately more robust,” said Rich Falcone, President and CEO of Market Insight. “Performance enhancement and capacity expansion for our underlying data platforms is essential to supporting a growing solution set.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website (US, China, Germany) that continuously gathers auto shopper preferences for specific attributes and features. MPA delivers unbiased buying recommendations to shoppers. Auto sellers and aggregators use this recommendation engine within their web-based consumer experience. The shopper preferences MPA collects fuel a powerful, on-demand consumer research decision engine utilized by enterprises that design and market “high consideration” consumer products across primary global markets. Market Insight Corporation, established in 2003, is the company behind MPA.