Consumer market research company fortifies server platform in support of expansion
Palo Alto, California, USA — Market Insight Corporation announced today it has completed a “next phase enhancement” of its server platform in the People‘s Republic of China. The servers, located in Beijing, host the company‘s Chinese consumer facing portal.
“We successfully entered China more than a year ago, and are now preparing to take a next step in market expansion,” said Rich Falcone, President & CEO at Market Insight. “China has evolved into a powerful consumer society, and enterprises are seeking real-time, on-demand, sophisticated insight into what drives buying decisions there.”
Upon its entry into China, Market Insight secured a major “seed client” and now looks to offer intelligence services to a broader client and partner base heading into 2012.
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.