Market Insight Corporation Launches “ShopprDNA”

Data Services Company “breaks ground” with Real-Time Intender Sensitivities

Scottsdale, Arizona, USA — Market Insight Corporation announced today that it has released a new solution set, available for automotive sector enterprises, across multiple country markets. “ShopprDNA” is powerful quantitative data, built on the detailed preferences of digital shopping “intenders” for new automobiles. It is sourced continuously from MyProductAdvisor, the company’s carefully curated shopper-facing portal.

ShopprDNA represents a breakthrough in capturing the sensitivities of shopping intenders,” said Rich Falcone, President & CEO of Market Insight. “We are offering this rich data for the first time as a solution all its own; and will continue to overlay sophisticated visualization and modeling applications that are representative of our analytics heritage.”

Market Insight Corporation is a Sophisticated Data Services Company
MyProductAdvisor is a Deep Consumer-Facing Portal
We empower digital shoppers with a Platform that enables prepared buying decisions by collecting their “in-market” preferences and providing unbiased, best fit recommendations.
The Intender Preference Data fuels a Family of Solutions designed to guide the shoppers’ decision journey, and develop powerful data analytics and predictive modeling.

Real-Time     Real-Shoppers     Big-Fast Data