Facilitates shopper input for China Consumer Market Research
Palo Alto, California, USA — Market Insight Corporation today announced an agreement with Beijing Tomorrow Management Consulting Corporation. The decision is a key step towards establishing a unique consumer research model in China.
Mr. John Zuo will lead Tomorrow Consulting’s activity with Market Insight. Mr. Zuo is a respected expert in SEO/SEM, CRM, and ERP with 15 years experience providing services for client companies that include Oracle, Citibank, and China Mobile. “We are proud to lend our local market expertise to Market Insight,” said Mr. Zuo. “Our SEM proficiency is carefully blended with sophisticated market research expertise.”
Dr. Meng Su of Peking University in Beijing is a marketing professor and chief advisor to Tomorrow Consulting. He will act as lead advisor on the company’s work with Market Insight. “In the US, enterprise clients recognize MyProductAdvisor.com as a unique source of consumer market intelligence,” said Dr. Su. “The ability to collect large sample data from shoppers in real-time is beneficial to China’s rapidly developing consumer population.”
MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.