Consumers Reveal Preferences for Technology in Autos
Palo Alto, California, USA — Market Insight Corporation today announced it has launched a latest version of auto advisor for its U.S. consumer facing portal, MyProductAdvisor.com (MPA). The new version is enhanced by the addition of technology attributes surrounding the connected car (e.g., mobile device integration, remote control, entertainment, safety, telecommunications) and alternative engine types (e.g., electric, hybrid, plug-in).
“Consumer preferences for key attributes of the connected car are gaining relevance as shoppers build knowledge of availability and differentiators,” said Rich Falcone, President & CEO at Market Insight. “These information systems technologies, along with evolving designs for engine type, will drive product planning decisions as manufacturers move forward to satisfy shopper demand.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.