Collaboration with GM takes Top Honors for Innovation
Palo Alto, California, USA – MyProductAdvisor.com today announced that, in collaboration with General Motors, it has won the 2008 EXPLOR competition sponsored by the American Marketing Association. EXPLOR is a prestigious award given for “the most innovative uses of technology in applications that advance market research.” MyProductAdvisor.com is the consumer facing web site for Market Insight Corporation.
The winning entry, entitled “Online Advisors for Market Intelligence at GM,” describes a completely new method for collecting consumer preference data using online product advisors on MyProductAdvisor.com. The advantages of this approach – actual shoppers, continuous data, very large samples, the right incentives, low cost – make it an attractive new tool for market researchers.
“The system provides the Advanced Vehicle Development group at GM with an unprecedented and timely view of consumer preferences as well as accurate market performance simulations for projected new products. It has guided many major product design and development decisions by allowing us to move directly from consumer research to product design. It is now widely used throughout the corporation,” says Harvey Bell, Executive Director, Global Advanced Vehicle Development at GM.
“We are honored to be recognized by the AMA for our contribution to GM’s market intelligence system,” says Rich Falcone, President, MyProductAdvisor.com. “The system represents nothing less than a new paradigm in the capture and analysis of the voice of the consumer, and we look forward to expanding its contributions within GM’s product planning operations.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.