Finds Plasma Shoppers Open-Minded, But LCD Shoppers Not Shifting

Most plasma shoppers would consider an LCD television, but the favor is not returned

Palo Alto, California, USA — today reported that LCD shoppers are more certain about their choice of a display technology than plasma shoppers. In particular, when shoppers with a preference for plasma were asked to rate other display technologies, 3 out of 4 saw LCD as a very desirable alternative. But only 1 in 4 of the LCD shoppers gave a similar rating to plasma technology.

“The ‘advisor’ is a real-time intelligence portal, providing an unprecedented view of consumer preferences for product features and capabilities”, says Jim Weisinger, VP Intelligence Services at Market Insight Corporation. “ is gaining adoption in consumer electronics, PC, mobile, and auto sectors as a unique and timely perspective of consumer demand.” won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.