Records Rapid Increase in Consumer Preference for Networking capability
Palo Alto, California, USA” — MyProductAdvisor.com today reported that shopper preferences for TV “Built-in Networking” have risen by 50% over the past six months. This trend represents a significant shift, after consumer preference for this capability held steady at a relatively low level for the prior eight months.
“Our Consumer facing web site acts as a real-time portal into the minds of consumers”, said Rich Falcone, President of MyProductAdvisor.com’. “Shifts in consumer sentiment are captured as they happen, as part of a process that measures active, in-market shoppers, on a 24 x 7 basis.”
“Built-in Networking” is defined as containing either Ethernet or built-in Wi-Fi that allows connection of the TV to a app德扑圈官方网址home network for streaming media from a PC or storage device. While demand is increasing, this capability still lags convenience features such as universal remote control, but trends suggest a shift in demand in coming months.
MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.