MyProductAdvisor.com Shows Brand Preference for Ford & GM Growing

Consumer Intelligence Company measures Shoppers Preferences

Palo Alto, California, USA — MyProductAdvisor.com today released striking results that bode well for America’s two largest Auto Manufacturers. In July of 2009, shoppers showed a dramatic increase in preferences for Ford and GM over the same measurements in September of 2008. Shopper preference for the Ford brand increased by 73 % from September 2008 to July 2009. Most interesting is the significant increase in brand preferences for GM’s Buick, GMC and Cadillac lines, which increased between 11% and 16%.

These results emerged directly from the “auto advisor” on MyProductAdvisor.com, which offers shoppers an unbiased source that recommends product purchases specifically suited to their needs. In turn, Auto Manufacturers use the sophisticated intelligence generated from consumers’ preference data. “The source of our intelligence is real-time, in-market shoppers” says Rich Falcone, President & CEO, Market Insight Corporation. “Auto OEM’s can utilize these insights to confidently predict shifting consumer sentiment for features and capabilities, and then appropriately adjust their ‘Go to Market’ strategies”.

Market Insight Corporation (the company behind MPA) has extensive experience in Auto sector intelligence, having been founded by industry-leading market research executives. “In the 6 years since the introduction of MyProductAdvisor.com, we have seen how actual shoppers’ preferences have contributed directly to timely market-based decisions” says, Vince Barabba, a Founder and Market Insight’s Board Chairman.

MyProductAdvisor.com won the American Marketing Association’s prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.