MyProductAdvisor.com Discovers New Auto “Wireless Connectivity” Demand Shortfall

Consumer Intelligence Portal exposes weakness in Auto Tech Feature

Palo Alto, California, USA — MyProductAdvisor.com today reported that the expected surge in shopper preference for wireless connectivity in new autos is not occurring. Over the last 8 months, shopper preference for wireless connectivity has continued to lag well behind more traditional convenience features like sunroof and navigation aid.

“The trends we interpret are derived from the preferences of real, in-market shoppers”, says Rich Falcone, President of MyProductAdvisor.com. “Our next generation platform uncovers meaningful intelligence, which in this case, is an early warning sign for manufacturers and dealers alike. It allows us to identify trends, and more importantly predict shifts in consumer sentiment.”

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research”.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

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