Launches Enhanced Television Shopping Advisor

Reflecting Consumer Insights for the latest TV Features and Capabilities

Palo Alto, California, USA — today announced the launch of its most powerful TV Shopping Advisor to date. The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities. offers shoppers an unbiased source that recommends product purchases specifically suited to their needs. In turn, Enterprise companies utilize the sophisticated intelligence generated by the preference data collected.

“Our TV Enterprise Clients place significant value on the insights generated by active, in-market shoppers” says Rich Falcone, President, “This current version of “Advisor” recognizes the rapid assimilation of technology in today’s TV marketplace. Manufacturers and Retailers can more confidently predict shifting consumer sentiment for features and capabilities, and appropriately affect their ‘Go to Market’ strategies”. won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

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