MyProductAdvisor launches Responsive-Design User Experience

Consumer-facing Recommender System optimizes Mobile Device Interface

Scottsdale, Arizona USA — Market Insight Corporation today announced its launch of enhanced, responsive design user experience in all 3 country markets served by its consumer-facing recommender system, MyProductAdvisor (MPA). The newest versions of MPA are designed to recognize user devices and optimize the experience around those platforms.

“Mobile device usage is accelerating dramatically, and this new design is especially sensitive to consumers who utilize our patented recommender system from their phones or tablets,” said Rich Falcone, President & CEO at Market Insight Corporation. “The responsive and efficient nature of this new design significantly increases shopper participation across all devices, boosting the depth and timeliness of the rich intender data it generates.”

About Market Insight Corporation (MyProductAdvisor)

MyProductAdvisor (MPA) is a consumer facing website (US, China, Germany) that continuously gathers auto shopper preferences for specific attributes and features. MPA delivers unbiased buying recommendations to shoppers. Auto sellers and aggregators use this recommendation engine within their web-based consumer experience. The shopper preferences MPA collects fuel a powerful, on-demand consumer research decision engine utilized by enterprises that design and market “high consideration” consumer products across primary global markets. Market Insight Corporation, established in 2003, is the company behind MPA.