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Market Insight Corp & Python – Custom Data Science

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Market Insight Corp & Python – Custom Data Science

Scottsdale, Arizona, USA, January 7, 2020New from Market Insight CorporationPython-based Advanced Data Analytics! We’re Expanding Our Patented Solution set to include powerful Data Science on Real-Time Shopping Intender Preferences tailored to your Business Intelligence & Machine Learning needs. Sophisticated insights & rapid turnaround.

Learn more About Us & our Solutions at www.fzpifu.com

RIVIAN and “E-Bikes” included in Market Insight’s “Reveal”

Scottsdale, Arizona, USA, February 27, 2019 – “Reveal” is Market Insight Corp’s future mobility platform for intender preferences… focused on Electrification, Self-Driving, Hailing/Sharing. Beginning April 1st, Reveal will expand to include shopper preference data for RIVIAN & also “E-Bikes”.

www.fzpifu.com

“Didi Chuxing” Gains Trust as Autonomous Driving Service

Scottsdale, Arizona, USA, February 18, 2019 – China’s Didi Chuxing is gaining trust as an Autonomous Service. Over 1000 auto shopping intenders on MyProductAdvisor in China demonstrated an improving acceptance of the car sharing service as a “self-driving” platform – 42% in Q3 2018 – to 69% in Q4.

www.fzpifu.com

“Real Auto Shopping Intenders” on MyProductAdvisor.com

Scottsdale, Arizona, USA, February 11, 2019 – Recent studies confirm that near 80% of users on MyProductAdvisor in the US intend to buy an auto within 6 months, and the majority within 3 months. Near 85% of users feel better prepared to make a buying decision, and over 90% recommend MPA to a friend.

www.fzpifu.com

“Predict” Simulation Modeling – Artificial Intelligence Forerunner

Scottsdale, Arizona, USA, January 28, 2019 – “Predict” is Market Insight’s Simulation Modeling solution. Ahead of its time, it reflects data science hierarchy as Analytical AI forerunner. Real-Time Data structure for Analytics & Iterative Scenario Simulation… NEXT STEP – deep algorithmic learning.

www.fzpifu.com

Leveraging Artificial Intelligence To Gain Long-Term Vision

Forbes – Leveraging Artificial Intelligence To Gain Long-Term Vision

Price Target for China New Auto Shoppers Drops Significantly

Scottsdale, Arizona, USA, December 8, 2018 – Auto Shoppers in China have lowered the “Max Price” they will pay for a new vehicle. From April to Nov 2018, shoppers reduced their Max Price from 485,000 to 350,000 RMB. This reflects “intender” activity on MyProductAdvisor.CN for over 32,000 shoppers.

www.fzpifu.com

China Auto Shoppers Like the Idea of “Subscription Plans”

Scottsdale, Arizona, USA, October 25, 2018 – While equal %’s of shopping intenders in China and the US are aware of auto “subscription plans”, China intenders are more likely to consider (55%) than those in the US (17%). This according to several hundred recent users of MyProductAdvisor – Reveal

www.fzpifu.com

China vs US – Luxury Auto Shoppers differ on Self-Driving Trust

Scottsdale, Arizona, USA, October 2, 2018 – China Luxury Auto Shoppers are somewhat less trusting of self-driving vehicles than are China Non-Luxury Shopping Intenders. The opposite is true for their US counterparts.

www.myproductadvisor.com    www.myproductadvisor.cn

www.fzpifu.com

Apple leads “Self-Driving Trust” ahead of several Carmakers

Scottsdale, Arizona, USA, September 24, 2018 – Shopping Intenders on MyProductAdvisor indicate their trust in Apple to deliver a self-driving vehicle exceeds their trust in several automakers to do the same… including Chrysler, Infiniti, Lincoln, VW, Cadillac, Hyundai and Nissan.

www.fzpifu.com

China EV Auto Shoppers & “Charging Convenience”

Scottsdale, Arizona, USA, August 14, 2018 – More than Americans, China Electric Vehicle Shoppers indicate “inconvenience of charging while on the road” as a reason NOT to buy an EV (86% vs 70% in the US). They also cite “access to app德扑圈官方网址home charging” as a much greater inconvenience than Americans do.

www.fzpifu.com

China EV Auto Shoppers & “The Environment”

Reveal Future Mobility PreferencesScottsdale, Arizona, USA, August 2, 2018 – According to Reveal, China Electric Vehicle Shoppers are less likely than Americans to prefer EVs because they might be “better for the environment” (56% vs 81% in the US). Reveal is a continuous, Real-Time Future Mobility Intender Preference solution.

www.fzpifu.com

MyProductAdvisor nears a Half Million users in China

Scottsdale, Arizona, USA, July 11, 2018 – By year’s end, MyProductAdvisor in China will reach a Half Million qualified shopping intenders since launch in 2010. Overall volume of usage in China has been consistent, while each shopper’s average participation depth has grown.

www.myproductadvisor.cn

Connectivity – Safety – Security – Driver Preferences

Scottsdale, Arizona, USA, May 2, 2018 – MyProductAdvisor boasts over 20 attributes & features directly associated with auto connectivity, safety, security and driver habits. Shopping Intenders rate preferences continuously in real-time. Big – Fast Data.

www.myproductadvisor.com

“Reveal” Future Mobility Preferences

Reveal Future Mobility PreferencesScottsdale, Arizona, USA, April 25, 2018 – Market Insight Corp announces “Reveal”, its newest solution focused on the future mobility preferences of U.S. auto shopping intenders. “Reveal” uncovers preferences on fully autonomous, electric, hailing & sharing. This real-time capability will also launch in China on July 1.

Young Car Shoppers Trust Chevy for “Self-Driving”

future of mobilityScottsdale, Arizona, USA, March 7, 2018 – Young US Shoppers (under age 25) “trust” Chevrolet as a future provider of Autonomous Vehicles, 2nd only to Tesla.. based on 400 recent intenders on MyProductAdvisor.com. Those 25 years & older trust many brands ahead of Chevy; with Tesla, Mercedes, Honda, BMW among the leaders.

China Females Value “Electric Auto Range” less than Males

EVScottsdale, Arizona, USA, March 5, 2018 – Women in China value On the Road charging capability more than Men, say 6000 auto shoppers on MyProductAdvisor.cn in Jan/Feb 2018. Biggest difference in charging preference between genders is for Wireless Charging. These Women value the vehicle’s Electric Range less than Men do.

Chevy, Ford among Top 5 Brands Preferred

logo_checkmarkScottsdale, Arizona, USA, February 28, 2018 – Chevy & Ford were among the top 5 brands preferred by shoppers on MyProductAdvisor.com from Sept 2017 thru Feb 2018. 25000 “intenders” rated brand preference. Toyota was top brand, Audi led German Lux, Genesis was least preferred Lux brand. More than 20 brands exceeded Tesla.

Truck “Intenders” use MyProductAdvisor

Truck RecommendationsScottsdale, Arizona, USA, January 16, 2018 – MyProductAdvisor boasts Qualified Sample of nearly 6000 Truck Preferers during 2017, & over 7000 Truck Considerers. 70% of Preferers were men. Brands they were replacing led by Ford, Chevy & Toyota. Top Brands strongly preferred for new purchase were the same, and included GMC.

Dealers reach Shoppers through MyProductAdvisor

MyProductAdvisor RecommendationsScottsdale, Arizona, USA, January 4, 2018 – Auto shoppers can contact Dealers directly from specific Recommendations on MPA. 3500 requested Dealer intro from MPA. 90% of Dealer Intro Recs are a match to the shopper’s stated MPA preferences across brand and body type. 80% have MSRP within their stated price range on MPA.

MyProductAdvisor China captures Female Intender Preferences

Chinese Female ShopperScottsdale, Arizona, USA, January 3, 2018 – MyProductAdvisor generated qualified, intender sample from approx 3500 female users in China during 2017. Women voluntarily engaged in MPA in real-time, answering an avg of 60 questions across a variety of 15 attributes & 45 features. 88% of the women were between age 25 & 54.  #ShopprDNA

MyProductAdvisor launches “New Versions”

future of mobilityScottsdale, Arizona, USA, December 4, 2017 – MyProductAdvisor will launch core “New Versions” in US and China Jan 1, 2018.  Enhanced for “Mobility as a Service”, Autonomous, Electrification.  Additional supporting solutions to address “Future of Mobility” available in January and April for US & China respectively.

MyProductAdvisor.com surpasses major Auto Brand sites

logo_checkmarkScottsdale, Arizona, USA, November 27, 2017 – MyProductAdvisor.com surpassed major Auto Brand sites during 2017, including GM & Ford, by over 400% on average for real-time intender session duration (Google Analytics).  Shoppers appreciate depth, unbiased and “non-filtering” characteristics.

MyProductAdvisor.cn reflects “China’s Consumer Confidence Index”

line graphScottsdale, Arizona, USA, November 19, 2017 – MyProductAdvisor.cn reveals a steadily increasing “Avg Max Price” willingness to pay since summer 2016 for auto shoppers in China.  Data through Sept 2017 confirms that official Consumer Confidence Index supports MPA assertion, in a very similar trajectory over same time period.

MyProductAdvisor.com outpaces EV sites

EVScottsdale, Arizona, USA, November 16, 2017 – MyProductAdvisor.com drew nearly 1000% more NEW real-time users on avg than US EV sites during 2017, capturing “intender attention” nearly 700% longer (Google Analytics).  Intenders value depth, relevance, unbiased, “in overall context” nature of the Advisor.

China’s Auto Shoppers to Embrace Highway Autonomous Driving Ahead of USA and Germany

Shopping Intender Preference Data Provides Insight

Scottsdale, Arizona, USA, February 22, 2017 – Market Insight Corporation announced today that its “ShopprDNA” data shows that 5%-7% of new vehicle intenders in the USA, China, and Germany indicate a strong positive preference for highway autonomous driving–with the highest percentage in China (based on over 32,000 real-time qualified shoppers visiting MyProductAdvisor portals across the three countries, over the 3 months ending Feb 9, 2017).

In the US and Germany many auto shoppers have a strong negative preference for higher speed autonomous driving.  In the US, three times as many shoppers have a negative rather than a positive preference (18% vs 6%), while in Germany over five times as many have such preferences (27% vs 5%).  Younger shoppers in these countries are slightly more willing to prefer highway autonomous driving.  “The US and Germany enjoy a long tradition of safe, independent driving which supports a substantial ‘negative preference’ for higher speed autonomous driving among shopping intenders,” said Rich Falcone, President & CEO at Market Insight Corporation.

In contrast, intenders in China have “moderating” feelings about highway autonomous driving.  About equal numbers of Chinese intenders have positive versus negative preferences (7% vs 8%), and this result is consistent across age groups.  Many in China are new to driving and live in a traffic environment that is more congested and accident-prone.  “The data suggests that China’s consumers, and perhaps consumers across primary emerging auto markets, may be earlier to embrace higher levels of autonomous driving than those in established auto markets,” said Falcone.

 

Market Insight is an Innovative “Intender” Preference Data Development & Solutions Company 
MyProductAdvisor is a Deeply Interactive Consumer-Facing Portal
We empower digital shoppers with a Platform that enables prepared buying decisions
by collecting their “in-market” preferences and providing
unbiased, best fit recommendations.
The Intender Preference Data fuels a powerful Family of Solutions 

designed to guide shoppers’ decision journey, and develop 
sophisticated decision analytics and modeling.

Real-Time       Shoppers – Intenders       Big-Fast Data

MyProductAdvisor launches Responsive-Design User Experience

Consumer-facing Recommender System optimizes Mobile Device Interface

Scottsdale, Arizona USA — Market Insight Corporation today announced its launch of enhanced, responsive design user experience in all 3 country markets served by its consumer-facing recommender system, MyProductAdvisor (MPA). The newest versions of MPA are designed to recognize user devices and optimize the experience around those platforms.

“Mobile device usage is accelerating dramatically, and this new design is especially sensitive to consumers who utilize our patented recommender system from their phones or tablets,” said Rich Falcone, President & CEO at Market Insight Corporation. “The responsive and efficient nature of this new design significantly increases shopper participation across all devices, boosting the depth and timeliness of the rich intender data it generates.”

About Market Insight Corporation (MyProductAdvisor)

MyProductAdvisor (MPA) is a consumer facing website (US, China, Germany) that continuously gathers auto shopper preferences for specific attributes and features. MPA delivers unbiased buying recommendations to shoppers. Auto sellers and aggregators use this recommendation engine within their web-based consumer experience. The shopper preferences MPA collects fuel a powerful, on-demand consumer research decision engine utilized by enterprises that design and market “high consideration” consumer products across primary global markets. Market Insight Corporation, established in 2003, is the company behind MPA.

www.myproductadvisor.com    www.myproductadvisor.cn    www.myproductadvisor.de

Market Insight Corporation Launches “ShopprDNA”

Data Services Company “breaks ground” with Real-Time Intender Sensitivities

Scottsdale, Arizona, USA — Market Insight Corporation announced today that it has released a new solution set, available for automotive sector enterprises, across multiple country markets. “ShopprDNA” is powerful quantitative data, built on the detailed preferences of digital shopping “intenders” for new automobiles. It is sourced continuously from MyProductAdvisor, the company’s carefully curated shopper-facing portal.

ShopprDNA represents a breakthrough in capturing the sensitivities of shopping intenders,” said Rich Falcone, President & CEO of Market Insight. “We are offering this rich data for the first time as a solution all its own; and will continue to overlay sophisticated visualization and modeling applications that are representative of our analytics heritage.”

Market Insight Corporation is a Sophisticated Data Services Company
MyProductAdvisor is a Deep Consumer-Facing Portal
We empower digital shoppers with a Platform that enables prepared buying decisions by collecting their “in-market” preferences and providing unbiased, best fit recommendations.
The Intender Preference Data fuels a Family of Solutions designed to guide the shoppers’ decision journey, and develop powerful data analytics and predictive modeling.

Real-Time     Real-Shoppers     Big-Fast Data

University of Michigan Students utilize MyProductAdvisor in
Integrated Vehicle Systems Design Coursework

Consumer-Facing Tool Affords a Window to Shopper Sensitivities

Scottsdale, Arizona, USA — Market Insight Corporation announced today that it has supported University of Michigan engineering design coursework with its consumer-facing portal, MyProductAdvisor. The coursework covers first layout for a new vehicle platform, focused on major space-defining subsystems, following systems engineering requirements. Students represented U.S., Asian and European origin.

“University of Michigan students in Auto 501 gained valuable understanding of advanced automotive research techniques utilizing Market Insight’s ‘My Product Advisor’,” said Harvey Bell, Professor of Engineering Practice at UMich. “Students were able to gain an understanding of the complete set of sensitivities in development of a new automotive design. They were truly able to experience customer driven influence.”

A “next phase” of coursework support will involve UMich students exercising the sophisticated data analytics solutions that are fueled by the shopper data collected on MyProductAdvisor. “The real-time, genuine intender data we generate is at the core of our solution set,” said Rich Falcone, President & CEO of Market Insight Corporation. “Our data analytics and predictive simulation solutions will enable the students to apply ‘intelligence’ to their design initiatives.”

Market Insight Corporation is a Sophisticated Data Services Company
MyProductAdvisor is a Deep Consumer-Facing Portal
We empower digital shoppers with a Platform that enables prepared buying decisions by collecting their “in-market” preferences and providing unbiased, best fit recommendations.
The Intender Preference Data fuels a Family of Solutions designed to guide the shoppers’ decision journey, and develop powerful data analytics and predictive modeling.

Real-Time       Real-Shoppers       Big-Fast Data

Market Insight Corp Enhances Data Center Performance & Capacity

Relocates to World Class Colocation Facility

Scottsdale, Arizona, USA — Market Insight Corporation announced today that it has begun a significant data center enhancement that will be completed by the end June this year. The Q2 project includes a relocation of key server platforms from a legacy colocation facility in California, to a world class, state of the art facility in Phoenix, Arizona, USA. The new colocation facility will house the company’s data server and network infrastructure that supports its consumer engagement activity in both the U.S. and Europe.

“Consumer activity on MyProductAdvisor is increasing, and the recommendation engine solutions and decision analysis tools derived from it are becoming commensurately more robust,” said Rich Falcone, President and CEO of Market Insight. “Performance enhancement and capacity expansion for our underlying data platforms is essential to supporting a growing solution set.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website (US, China, Germany) that continuously gathers auto shopper preferences for specific attributes and features. MPA delivers unbiased buying recommendations to shoppers. Auto sellers and aggregators use this recommendation engine within their web-based consumer experience. The shopper preferences MPA collects fuel a powerful, on-demand consumer research decision engine utilized by enterprises that design and market “high consideration” consumer products across primary global markets. Market Insight Corporation, established in 2003, is the company behind MPA.

China’s Tsinghua & Peking Universities

Endorsement for Consumer Market Insight & Recommendation Company

Hong Kong – Market Insight Asia Ltd. today announced that representatives of China’s most prestigious academic institutions affirm their support and endorse the methodology of its award winning company, recognized as a consumer market intelligence and recommendation engine technology innovator.

tsinghuauniversity

“Consumers in China have embraced MyProductAdvisor.cn (MPA) as a shopping advisory tool, sensitive to local country internet behavior and industry sectors” says Dr. Yang Bin, Deputy Director, Institute for Internet Behavior, Tsinghua University. “Great care has been taken to ensure cultural integrity, so MPA’s continuous sample of real-time intenders can confidently be considered as representative of the consumer marketplace. Chinese consumers, across all demographics, trust the internet more than ever, as reflected in the growth of its usage for recommendations and commerce. MPA is part of that forward momentum; understanding and influencing consumer preferences.”

pekinguniversity

“MPA provides an innovative and powerful technology platform, that leverages sophisticated consumer market modeling and the reach of the internet. MPA’s ability to collect large samples of shopper preferences in real-time translates well to the rapidly developing China market. The conclusions and insights drawn from the model have significant relevance and unique perspective for consumer sentiment in China,” says Dr. Meng Su, Market Research Professor, Peking University.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website (US, China, Germany) that continuously gathers shopper preferences for specific attributes and features. MPA delivers unbiased buying recommendations to shoppers. Sellers of consumer products use this recommendation engine within their web-based consumer experience. The shopper preferences MPA collects fuel a powerful, on-demand consumer research decision engine utilized by enterprises that design and market “high consideration” consumer products across primary global markets. Market Insight Corporation, established in 2003, is the company behind MPA. Market Insight Asia Ltd. is a wholly owned Hong Kong subsidiary of Market Insight Corp.

Midsize SUV will outpace Compact by 2015 as “most preferred” size in China’s Tier 3 and Smaller Cities

Hong Kong—Market Insight Asia Ltd. announces the release of a syndicated study that highlights SUV preference trends in China’s projected growth cities. The study, titled “China SUV Intenders’ Impending Shift to Larger Sizes in Tier 3 and Smaller Cities” is based on the preference input of over 54,000 China shoppers visiting MyProductAdvisor.cn from January through December 2013.

The study addresses the pivotal SUV segment in city tiers that project to drive auto sales growth in China over the coming years. Insight is given to attributes, features, demographics and regional influence of preference trends during that time period. Focus is placed on preference dynamics in those city tiers overall, as opposed to granular breakdown within each city. The study can be acquired by visiting fzpifu.com.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website (US, China, Germany) that continuously gathers shopper preferences for specific attributes and features. MPA delivers unbiased buying recommendations to shoppers. Sellers of consumer products use this recommendation engine within their web-based consumer experience. The shopper preferences MPA collects fuel a powerful, on-demand consumer research decision engine utilized by enterprises that design and market “high consideration” consumer products across primary global markets. Market Insight Corporation, established in 2003, is the company behind MPA. Market Insight Asia Ltd. is a wholly owned Hong Kong subsidiary of Market Insight Corp.

New Car Recommendations for Turbo-Diesels growing across Global Markets

MyProductAdvisor reflects enhanced consumer interest across multiple Brands

Scottsdale, Arizona, USA — Market Insight Corporation announced today that auto consumers are receiving “turbo-diesel” (TD) recommendations across more brands and country markets than ever before. MyProductAdvisor, a leading, unbiased auto recommendation engine, is delivering those choices to consumers in major markets across North America, Asia and Europe.

In the U.S., 3% of all vehicle “trims” are turbo-diesel. Volkswagen’s Jetta, Passat and Golf, and Mercedes M-Class generally dominate unbiased recommendations targeted to satisfy the preferences of consumers who consider this fuel type. But MyProductAdvisor’s top recommended TD model from April through June of this year was the Chevrolet Cruze. In Germany, VW and Audi lead all unbiased recommendations, where nearly half of car model trims are diesel. But Toyota’s Auris, RAV4 and Avensis wagon have been strongly represented in 2013; as has Ford’s Focus wagon and Škoda’s Fabia and Octavia.

“The significance of recommendations from MyProductAdvisor (MPA) is rooted in the depth of participation by shoppers who visit the site,” said Rich Falcone, President and CEO of Market Insight. “The more we know about a shopper’s preferences for attributes and features, the better targeted a recommendation can be.” In China, where nearly 5% of all vehicle trims are diesel, Great Wall dominates MPA’s turbo-diesel recommendation results with their H5, H6, and H3 models. Other brands receiving noticeable recommendations include JAC, Hawtai, Kia and Land Rover.

Later this year, Market Insight will release a penetrating “syndicated” study that focuses on Turbo-Diesel and detailed comparative trends across select global markets. “The ability to compare specific tendencies and their impact, in real-time, across world markets is particularly suited to the global design strategy being employed by major auto manufacturers,” said Falcone.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website (US, China, Germany) that continuously gathers auto shopper preferences for specific attributes and features. MPA delivers unbiased buying recommendations to shoppers. Auto sellers and aggregators use this recommendation engine within their web-based consumer experience. The shopper preferences MPA collects fuel a powerful, on-demand consumer research decision engine utilized by enterprises that design and market “high consideration” consumer products across primary global markets. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor enhances Recommendation Engine

Attribute Profile for Auto Shoppers yields expanded choices and comparison

Scottsdale, Arizona, USA — Market Insight Corporation today announced that its auto consumer facing web portal, ‘MyProductAdvisor’, now generates 10 personalized vehicle recommendations, and the ability for 5 side-by-side vehicle comparisons.

The enhancement boosts MyProductAdvisor’s recommendation value to auto shoppers, and responds to consumer market feedback expressing a desire for more choices. The recommendations are closely tied to shoppers’ expressed preferences, and now offer a broader selection of vehicles.

“Shoppers average more than 20 ‘real-time’ minutes and over 60 page views on MyProductAdvisor, in search of unbiased, ranked vehicle recommendations,” said Rich Falcone, President & CEO at Market Insight Corporation. “This level of real-time consumer participation is unprecedented, and delivers a penetrating profile of each shopper’s most relevant preferences.”

About Market Insight Corporation (MyProductAdvisor)
Market Insight Corporation generates recommendation and decision engines through its consumer-facing portal, MyProductAdvisor (MPA), and patented technology platform, the Market Insight System (MIS).
The Decision Engine is utilized by Companies that design and market “high consideration” consumer products across primary global markets. They rely on MIS, and its “on-demand” characteristics, throughout most stages of product lifecycle (concept & design through marketing and acceptance).
The Recommendation Engine is utilized by Companies who sell those products, driving market penetration and revenue growth; while enhancing their shoppers’ buying decisions.
MPA enjoys unprecedented success in its ability to attract and maintain the participating mindshare of genuine, shopping consumers. Our natural evolution continues to embrace multi-national reach, real-time engagement, and interactive mobility.

MyProductAdvisor.de Launches in Germany

Real-time shoppers now power auto market intelligence across three continents

Scottsdale, Arizona, USA — Market Insight Corporation announced that its MyProductAdvisor.de. web-based auto recommendation service is now available to shoppers in Germany. The advisor allows shoppers to rate their strength of preference for up to 109 automotive attributes and features in order to receive a personalized recommendation for specific auto models.

The German auto advisor complements Market Insight’s existing advisors serving the United States and China markets. All three advisors are now continuously measuring the relative value and importance of the attributes that shoppers care about—all in real-time and within the natural context of shopping. Enterprises can now compare and contrast the resulting intelligence and insights across three primary, world auto regions.

“As auto manufacturers continue to optimize their platforms and strategies across geographic markets, the interplay between local and global is at the heart of many decisions,” said Rich Falcone, President and CEO of Market Insight. “Vehicle attributes provide a common language across geographies and time, while the values shoppers place on those attributes in particular markets provide local insights. Both perspectives are necessary for an effective global strategy.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Luxury Automobile Shoppers in China Now Prefer Compact SUVs

Real-Time Shopper Preferences Shifting from Sedans to SUVs

Scottsdale, Arizona, USA — Luxury auto shoppers in China prefer Compact SUVs more than any other body type/size of automobile classification, according to Market Insight Corporation. The top body type/size automobile classifications among luxury shoppers in Q1 2013 were Compact SUV, Medium SUV, Medium Sedan, Compact Sedan and Large Sedan.

The shopper preference results from Q1 2013 are indicative of a shift in the preferences of luxury shoppers toward SUV body types. The number of luxury shoppers with positive preference (a shopper rating of 3.7 or above on a 5.0 scale) for Compact and Medium SUVs was higher than Q1 2012 when the preference was for Medium Sedans and Large Sedans.

Overall, the preference for three German luxury brands was quite pronounced among shoppers with a price range reaching over 300,000 RMB. The top 3 luxury brands were Audi, BMW and Mercedes-Benz in Q1 2013. However, shifting shopper preferences toward SUVs clearly benefits Land Rover as the brand moved from the 7th highest rated luxury brand in Q1 2012 to 5th in Q1 2013.

The insights into the preferences of luxury shoppers is based on a sample of 2,348 real-time auto shoppers visiting MyProductAdvisor.cn with a maximum price of over 300,000 RMB. The total shopper sample from Q1 2013 was almost 18,000 shoppers.

“The ability to gain rapid insights across regions from continuously collected real-time shopper data can be a major competitive advantage in decision making,” said Rich Falcone, President & CEO at Market Insight.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

US Auto Shopper Interest in Turbo Diesels Growing

Almost 30% of Auto Shoppers with a Preference for Diesel also Prefer Turbochargers

Scottsdale, Arizona, USA — US auto shoppers with positive preference for Diesel indicate strong preference for turbochargers, according to Market Insight Corporation. Based on a sample of almost 13,000 active, in market auto shoppers in Q1 2013, almost 30% of these “Diesel Preferrers” also had a positive preference for turbochargers, up from 22% in Q1 2012.

In contrast, only 17% of shoppers with positive preference for the standard gasoline fuel type also demonstrated positive preference for turbochargers. Diesel Preferrers also show greater preference for higher levels of fuel economy and for fuel saving features like Start-Stop System.

“The ability to capture real-time consumer preferences across markets in North America, Asia and Europe lends powerful comparative value to our insights,” said Rich Falcone, President & CEO at Market Insight. “Attributes tend to migrate across regions, and relevant knowledge of those dynamics is critical to effective decision making.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Auto Shoppers of All Ages in China use the Internet

Two-Thirds of Shoppers Researching New Automobiles on the Internet Aged 30 or Above

Scottsdale, Arizona, USA — Auto shoppers of all ages in China are using the Internet to make auto buying decisions, according to Market Insight Corporation. Two-thirds of the auto shoppers visiting MyProductAdvisor.cn were age 30 or over in January 2013, up from January 2012 when about half of shoppers in China were 30 or over.

The increasing use of Internet automobile research by older Chinese consumers was continuous throughout 2012, with the largest percentage increase occurring in Q4. The percentage of MyProductAdvisor shoppers age 30 or over in China is now on par with MyProductAdvisor.com in the US.

“The data suggests that China auto shoppers reflect traits similar to those of other mature auto markets in their use of the Internet to help guide buying decisions,” said Rich Falcone, President & CEO at Market Insight.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Air Filtering System, Remote Control Parking Aid, C-NCAP Star Rating, and Long Wheel Base among Features in New China Auto Advisor

Real time analysis and predictive market simulations available for many China-centric car features

Scottsdale, Arizona, USA — Market Insight Corporation announces that its latest version of the MyProductAdvisor.cn. auto advisor is now available to shoppers in China. This new release (http://www.myproductadvisor.cn) is the eighth major version for the China market and includes a number of new features and attributes that are unique to China and available for shoppers to consider for personalized auto recommendations.

Automobile shoppers in China rate their strength of preference on MyProductAdvisor.cn for a number of new safety, comfort, convenience, entertainment and other features and attributes. Those preferences form the basis of sophisticated consumer market insights, specifically reflecting the China auto market.

“Growth in China’s auto market is transforming consumer expectations there,” said Rich Falcone, President & CEO at Market Insight. “China’s auto consumers are influencing new feature development, and auto sector companies must be sensitive to that market’s specific demands.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor addresses Hottest Auto Features for US Shoppers

Real time analysis and predictive market simulations available for many new car features

Scottsdale, Arizona, USA — Market Insight Corporation announces that its latest version of MyProductAdvisor is now available to US auto shoppers. This newest auto “advisor” is the twelfth major version for the US market since the company‘s inception in 2003. The new advisor significantly expands the number of features and attributes it presents to shoppers.

The shopper preference data powers insights for companies in the automotive sector on many new safety, comfort, convenience, entertainment and other features. Specific examples include Wi-Fi hotspot, active glass, lane departure warning & assist, adaptive front lighting, start-stop system and many more.

“The market has spoken: there is strong consideration of emerging features in auto shopper buying decisions,” said Rich Falcone, President & CEO at Market Insight. “That momentum has captured the attention of planning, design, and marketing leaders. These powerful insights enable those executives to make more effective decisions.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Honda CR-V Most Preferred Automobile in September 2012

Real-time Research Shows the Top 10 Most Preferred Auto Models in the US

Palo Alto, California, USA — According to Market Insight Corporation, the Honda CR-V is the most preferred automobile model for US auto shoppers heading into September, based on insights gained from over 31,000 consumers visiting MyProductAdvisor.com. The CR-V just edged the Chevy Cruze for the top spot.

The top 10 most preferred automobile models by US shoppers in September were as follows:

  1. Honda CR-V
  2. Chevrolet Cruze
  3. Toyota Camry
  4. Honda Accord Sedan
  5. Chevrolet Malibu
  6. Ford Fusion
  7. Nissan Altima
  8. Honda Civic Sedan
  9. Toyota Camry Hybrid
  10. Hyundai Sonata

“The marketplace is accustomed to analyzing data based on historical sales, or specifically crafted ‘surveys’ with paid respondents,” said Rich Falcone, President & CEO at Market Insight. “Our model gathers the sentiment of shoppers in real-time, to understand their strength of preference for relevant attributes. These attributes ‘drive’ purchase decisions and the insight can be viewed as a powerful barometer for future consumer demand.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Preference for Auto Body Style Shifts for US Female Shoppers

Real-time Research Shows Midsize Sedans Most Preferred in July

Palo Alto, California, USA — According to Market Insight Corporation, although still popular with US female auto shoppers, preference for the “Crossover” body styles have been decreasing as “Sedan” body styles are becoming increasingly popular, based on thousands of female auto shoppers visiting MyProductAdvisor.com. from January 1, 2012 to July 31, 2012. In July, the midsize sedan was the single most popular body style among US female shoppers after beginning the year behind the compact and midsize crossover body styles.

The top 10 most preferred body styles by US female shoppers in July were as follows:

  1. Midsize sedan
  2. Compact crossover
  3. Midsize crossover
  4. Compact sedan
  5. Large sedan
  6. Compact traditional SUV
  7. Midsize traditional SUV
  8. Large crossover
  9. Small Sedan
  10. Compact 5-door/wagon

Preference for body styles is not uniform by age for US female auto shoppers. The four categories of sedans were most preferred among all body styles by the 18-24 age group in the 1st half of 2012. Compact and medium crossovers had the highest preference for the 35-49 age group during the same time period.

“Many factors affect shifting sentiment among US auto shoppers. Among those are fuel price, technology, new feature introduction, and economic conditions,” said Rich Falcone, President & CEO at Market Insight. “Access to a continuous source of shopper preference data is essential for timely planning, decision, and execution.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Interest in SUVs Growing among Shoppers in China

Higher Income Households Lead Interest, According to Market Insight Corporation

Scottsdale, Arizona, USA — Among households in China, those with monthly income over RMB20,000 show the strongest interest in SUVs, according to Market Insight Corporation. In fact, preference strength for SUVs among shoppers in China has been growing and is closely correlated with income, based on the preferences of auto shoppers in China visiting MyProductAdvisor.cn during calendar year 2012.

“The increasing preference for SUVs by auto shoppers in China highlights the growth in consumer demand for premium products,” said Rich Falcone, President & CEO at Market Insight Corporation. “Auto manufacturers are providing a greater selection of alternatives to capitalize on this trend.”

Other current findings include:

  • The Volkswagen brand is given the strongest consideration by shoppers in the SUV segment. Buick, Chevrolet, Ford, Honda, Hyundai, and Toyota are brands for which shoppers have also expressed a strong preference.
  • 8L/100 km is the highest rated level of preference for fuel economy for SUV shoppers. Although 10L/100 km still has a reasonably high rating, preferences for 12L/100 km and below are markedly lower.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Spending Limits in China Rise Faster for Female Car Shoppers

Real-time Research Shows Shift in Luxury Consideration by Gender

Palo Alto, California, USA — Market Insight Corporation today revealed that spending limits for new car shoppers in China are rising among females, and stabilizing among males. The insight is based on the preferences of over 19,000 Chinese auto shoppers visiting MyProductAdvisor.cn.

Over the first three months of 2012, both males and females increased their average spending limit by 9%. More recently (April to mid-June), the average spending limit for females increased by 6% compared to a slight decline of 2% for males. Females considering luxury autos showed a particularly large increase in average spending limit by 22% over the same time period.

“China’s leadership as an auto industry consumer society is developing rapidly,” said Rich Falcone, President & CEO at Market Insight Corp. “Females are playing an ever-increasing role in purchase decisions and spending tolerance.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Consumer Demand for Wi-Fi Enabled Digital Cameras Increasing

Fujifilm, Samsung lead brands with increased interest

Palo Alto, California, USA — Market Insight Corporation today announced that consumer demand for Wi-Fi capabilities in digital cameras continues to increase, particularly in certain brands. In a sample of over 59,000 digital camera shoppers visiting MyProductAdvisor.com, 7.9% of digital camera shoppers rated Wi-Fi as very desirable in the first quarter of 2012, compared to 7.4%, 6.4%, 5.9%, and 5.5% during the previous four quarters.

Shoppers who expressed a strong preference for the Fujifilm brand showed the largest increase in Wi-Fi interest, with 17.1% indicating it to be very desirable in the first quarter of 2012—a 25% jump from the previous quarter and fully double the percentage who rated it very desirable during the same quarter of the previous year. Those who expressed a strong preference for the Samsung brand also showed high interest in Wi-Fi with 17.5% rating it very desirable in the first quarter of 2012, compared to 12.8% during the same quarter in 2011. Shoppers who preferred other brands showed lower Wi-Fi desirability ratings and more modest increases over the time period.

As built-in cameras on mobile devices popularize wireless instant photo sharing, consumer expectations for similar capabilities on their dedicated digital cameras continue to increase.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Fuel Price Increases impact Consumer Sentiment in the US and China

Real-time Research Shows Differences in each nation’s Consumer Reaction

Palo Alto, California, USA — Market Insight Corporation today announced that increasing fuel prices in the US and China have impacted the preferences of consumers differently in these two nations. In the US, sharply increasing fuel prices over the first two months of 2012 resulted in a 24% increase in consumers’ importance of fuel economy as measured by the preferences of over 10,000 new auto shoppers visiting MyProductAdvisor.com.

Although the reaction to price increases was swift in the US, it was more measured than during a time period of similar rapid price increase in 2008. During that time, consumers’ importance of fuel economy spiked 38%. Furthermore, the 2008 fuel price increases yielded a 25% higher consumer preference for hybrid engine types. In contrast, during early 2012 the hybrid preference increased by only 14% to merely half of its peak value in 2008.

In contrast to the US, China’s rise in fuel prices in the first two months of 2012 has been smaller and more gradual as expected. Over this time period there was no significant change in the consumers’ importance of fuel economy as measured by the preferences of over 9,600 Chinese new auto shoppers visiting MyProductAdvisor.cn.. Chinese consumer preferences for hybrid technologies also remained unchanged and at a level more than 5 times lower than in the US.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Digital Camera Consumers are Willing to Pay More for Nikon

Real-time Consumer Market Research Reveals Shoppers’ Brand and Price Preferences

Palo Alto, California, USA — Market Insight Corporation today reported that U.S. consumers are placing greater importance on “brand” for digital camera purchase decisions. Further, the maximum price that consumers are willing to pay for a digital camera is increasingly influenced by brand.

Based on preferences collected from more than 26,000 digital camera shoppers visiting MyProductAdvisor.com from May through October 2011, those who prefer the Nikon brand are willing to pay the most, with Canon ranking second. Olympus, Panasonic, and Fujifilm are among those brands attracting shoppers with more moderate willingness to pay. The results may verify expectations that Nikon’s overall brand/price power is positively impacted by the presence of its “high end” line of cameras.

The maximum price that consumers are willing to pay across a broad line of digital cameras reached a “recent years low” during the 2nd half of 2010, and has been trending up during 2011. A noteworthy trend is the shift towards cameras priced over $600. Between May and October, the percentage of shoppers in this price group increased by 12%. But not all brands enjoy consumers’ enhanced willingness to pay. For example, consumers who prefer Samsung are drawn to stylish design, internet based social media, point and shoot, and video recording capability. But those preferences have not yet translated to a significant increase in shoppers’ willingness to pay. This may confirm expectations that smartphone cameras compete for these attributes.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Market Insight Corporation Finds That President Obama’s 54.5 MPG Target “Stretches” Most Consumers

Shoppers expect “fast payback” on vehicle price increases

Palo Alto, California, USA — Market Insight Corporation today revealed that most automobile shoppers will not accept increased vehicle prices associated with the “54.5 mpg” targeted fuel economy initiative. Shoppers are only willing to pay more if price increases can be “paid back” by fuel cost savings within about eighteen months of purchase. Since today’s alternative fuel technologies add significantly to the cost of a vehicle, “54.5” is outside the payback range of what consumers will currently accept, if given a choice.

Based on preferences collected from more than 27,000 consumers visiting MyProductAdvisor.com from March through July 2011, “small car” segment shoppers are willing to pay only about $900 more for a vehicle that achieves the government targeted fuel economy of 54.5 mpg compared to a vehicle at 30 mpg. “Understanding the sentiment of real shoppers is essential to developing actionable consumer insights,” said Rich Falcone, President & CEO at Market Insight.

Increased gasoline prices would make shoppers more willing to pay larger premiums for enhanced fuel efficiency. However, analysis also shows that at times of high gasoline prices, consumers will generally reduce their spending on new vehicles, fuel efficient or not. “Shopper preference constantly changes, influenced by market dynamics; so access to real-time, on-demand data and intelligence is crucial for effective decision-making,” said Falcone.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Market Insight Corporation Enhances its Infrastructure in China

Consumer market research company fortifies server platform in support of expansion

Palo Alto, California, USA — Market Insight Corporation announced today it has completed a “next phase enhancement” of its server platform in the People‘s Republic of China. The servers, located in Beijing, host the company‘s Chinese consumer facing portal.

“We successfully entered China more than a year ago, and are now preparing to take a next step in market expansion,” said Rich Falcone, President & CEO at Market Insight. “China has evolved into a powerful consumer society, and enterprises are seeking real-time, on-demand, sophisticated insight into what drives buying decisions there.”

Upon its entry into China, Market Insight secured a major “seed client” and now looks to offer intelligence services to a broader client and partner base heading into 2012.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Market Insight Corporation Unveils Its Latest “Auto Advisor” for Consumers

Consumers Reveal Preferences for Technology in Autos

Palo Alto, California, USA — Market Insight Corporation today announced it has launched a latest version of auto advisor for its U.S. consumer facing portal, MyProductAdvisor.com (MPA). The new version is enhanced by the addition of technology attributes surrounding the connected car (e.g., mobile device integration, remote control, entertainment, safety, telecommunications) and alternative engine types (e.g., electric, hybrid, plug-in).

“Consumer preferences for key attributes of the connected car are gaining relevance as shoppers build knowledge of availability and differentiators,” said Rich Falcone, President & CEO at Market Insight. “These information systems technologies, along with evolving designs for engine type, will drive product planning decisions as manufacturers move forward to satisfy shopper demand.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Samsung and Kodak camera shoppers are more active in Social Media

Real-Time Consumer Research Company finds Social Media usage patterns among Digital Camera shoppers

Palo Alto, California, USA — Market Insight Corporation today reported that social media usage may differ among shoppers of various camera brands. This insight is based on a sample of over fourteen thousand (14,000) U.S. digital camera shoppers that visited Market Insight’s portal, MyProductAdvisor.com. The real-time consumer data is collected continuously and accessed on-demand.

Shoppers who preferred Samsung and Kodak cameras led the results with 40%-45% rating social media usage very important. “Momentum behind social media is influencing how shoppers evaluate consumer electronics”, said Rich Falcone, President & CEO at Market Insight Corporation. “The pace of technology adoption magnifies the value of timely access to shifting consumer sentiment.”

socialmediachart

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Market Insight (Asia) Limited established to support International Growth

China market drives US based consumer research company to expand

Palo Alto, California, USA — Market Insight Corporation today announced its formation of an Asian based, wholly owned company; Market Insight (Asia) Limited. The Hong Kong based entity establishes Market Insight’s corporate launch point for growth throughout Asia.

“We have been clear about our plans for penetrating emerging markets”, said Rich Falcone, President & CEO of Market Insight. “Our Hong Kong based holding company is a critical step towards establishing corporate compliance and business practices in China and other Asian markets to follow. We expect to be a primary provider of consumer insights for China’s market and other emerging Asian markets over time”.

Mr. Falcone is joined by Vince Barabba, Board Chairman of Market Insight Corporation, as Directors for its limited liability company in Asia. “Market Insight was founded to provide an in-market, real-time measure of current and shifting consumer preferences”, said Mr. Barabba. “Enterprises operating in Asian emerging consumer societies will gain significant and direct benefit from this service”.

MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

Market Insight Corporation selects Beijing Tomorrow Consulting for search engine marketing to China’s consumers

Facilitates shopper input for China Consumer Market Research

Palo Alto, California, USA — Market Insight Corporation today announced an agreement with Beijing Tomorrow Management Consulting Corporation. The decision is a key step towards establishing a unique consumer research model in China.

Mr. John Zuo will lead Tomorrow Consulting’s activity with Market Insight. Mr. Zuo is a respected expert in SEO/SEM, CRM, and ERP with 15 years experience providing services for client companies that include Oracle, Citibank, and China Mobile. “We are proud to lend our local market expertise to Market Insight,” said Mr. Zuo. “Our SEM proficiency is carefully blended with sophisticated market research expertise.”

Dr. Meng Su of Peking University in Beijing is a marketing professor and chief advisor to Tomorrow Consulting. He will act as lead advisor on the company’s work with Market Insight. “In the US, enterprise clients recognize MyProductAdvisor.com as a unique source of consumer market intelligence,” said Dr. Su. “The ability to collect large sample data from shoppers in real-time is beneficial to China’s rapidly developing consumer population.”

MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Reflects Auto Consumer Shifting Sentiment

Consumer Market Research company measures Shoppers’ Preferences

Palo Alto, California, USA — Market Insight Corporation today announced further impacts on shoppers’ brand preferences from Toyota’s major recall, sales suspension, and accompanying media coverage.

“Events associated with Toyota safety have clearly influenced the brand preferences of shoppers”, said Rich Falcone, President & CEO of Market Insight Corporation. “We are closely tracking shifts in consumer sentiment for key market developments.”

As the Toyota story unfolds, the percent of shoppers considering their brand slides downward from 76.4% (prior to the initial recall) to 70% in late January and more recently to 65.4% on February 7. Immediately following the January 21 Toyota recall, several other Asian brands including Honda, Nissan, and Hyundai mirrored Toyota with brief drops in consideration; but all have since returned to their earlier levels, while Toyota has not. In fact, Honda consideration has exceeded Toyota since the beginning of February. Some US domestic brands such as Chevrolet and Ford have seen sharp rises in consideration in early February (53.7% to 62% for Chevrolet). Somewhat surprisingly, throughout this turbulent period for Toyota, the Lexus brand has experienced only a modest drop in consideration.

“The three pillars of value for our market intelligence are its timeliness (‘real-time’), the genuine nature of input from real shoppers, and the large sample sizes that mitigate risk and provide greater segmentation granularity,” said Mr. Falcone.

MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Measures Brand Impact of Toyota Recall

Consumer Market Research company measures Shoppers’ Preferences

Palo Alto, California, USA — Market Insight Corporation today released information measuring some of the first impacts on shoppers’ brand preferences from Toyota’s major recall, sales suspension, and accompanying media coverage.

“Our consumer facing website obtains a ‘real-time’ direct measurement of the percentage of online shoppers who would consider available brands”, said Rich Falcone, President & CEO of Market Insight Corporation. “This data is most relevant because it comes from real shoppers, ‘in the market’ to buy an automobile.”

While there was little impact on shoppers’ brand consideration from the initial recall announcement on January 21st, the subsequent coverage of Toyota’s suspending sales of affected models caused a serious drop in its brand consideration from 76.4% to 70.7%. A second measure of loyalty is the percentage of shoppers who enter the process with a pronounced intention to purchase the Toyota brand. Coverage of the recall and sales suspension announcements caused that measure to plunge by over 50%. This effect did not occur immediately, but did so dramatically beginning on January 28th.

“The three pillars of value for our market intelligence are its timeliness (‘real-time’), the genuine nature of input from real shoppers, and the large sample sizes that mitigate risk and provide greater segmentation granularity,” says Mr. Falcone.

MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Shares Insights Into 3D TV Early Adopters

Consumer Intelligence company measures Shoppers’ Preferences

Palo Alto, California, USA — MyProductAdvisor.com today released results focused on current shoppers who show an early preference for 3D TV. The intelligence originates from a large sample of TV shoppers using the advisor on MyProductAdvisor.com.

“Based on 3D TV’s prominence at the Consumer Electronics Show (CES), it is important to understand the characteristics of those consumers who will be at the forefront of this new market and who will have a significant influence on its early success”, said Rich Falcone, President & CEO of Market Insight Corporation. “These snippets of intelligence represent a small sample of the information that can be extracted from the real-time preferences of actual shoppers.”

The results clearly indicate a greater preference among males for 3D TV. In fact, 77% of those shoppers expressing a serious interest in 3D are male, as contrasted with 66% males among all active TV shoppers. When asked for their most likely purchase channel for a new TV, shoppers having a strong preference for 3D were more reluctant to select a large, multi-product retailer (e.g., Walmart, Target, Costco). They chose this option only 18% of the time compared to 30% for the average TV shopper. In addition, early adopters of 3D are much more likely to own a Sony TV than the average TV shopper, 30% versus 22%. They are also twice as likely to own a plasma TV than the average shopper.

“The three pillars of value for our market intelligence are its timeliness (“real time”), the genuine nature of input from real shoppers, and the large sample sizes that mitigate risk and provide greater segmentation granularity,” says Mr. Falcone.

MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Shows Brand Preference for Ford & GM Growing

Consumer Intelligence Company measures Shoppers Preferences

Palo Alto, California, USA — MyProductAdvisor.com today released striking results that bode well for America’s two largest Auto Manufacturers. In July of 2009, shoppers showed a dramatic increase in preferences for Ford and GM over the same measurements in September of 2008. Shopper preference for the Ford brand increased by 73 % from September 2008 to July 2009. Most interesting is the significant increase in brand preferences for GM’s Buick, GMC and Cadillac lines, which increased between 11% and 16%.

These results emerged directly from the “auto advisor” on MyProductAdvisor.com, which offers shoppers an unbiased source that recommends product purchases specifically suited to their needs. In turn, Auto Manufacturers use the sophisticated intelligence generated from consumers’ preference data. “The source of our intelligence is real-time, in-market shoppers” says Rich Falcone, President & CEO, Market Insight Corporation. “Auto OEM’s can utilize these insights to confidently predict shifting consumer sentiment for features and capabilities, and then appropriately adjust their ‘Go to Market’ strategies”.

Market Insight Corporation (the company behind MPA) has extensive experience in Auto sector intelligence, having been founded by industry-leading market research executives. “In the 6 years since the introduction of MyProductAdvisor.com, we have seen how actual shoppers’ preferences have contributed directly to timely market-based decisions” says, Vince Barabba, a Founder and Market Insight’s Board Chairman.

MyProductAdvisor.com won the American Marketing Association’s prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Launches Server Platform in China

Consumer Intelligence Company Establishes Strategic Hosting Capability

Palo Alto, California, USA — MyProductAdvisor.com today announced that it has established a server platform in Beijing. The infrastructure is in place to support online access of MyProductAdvisor.com by consumers in the People’s Republic of China.

“Our online interface has long been a unique window into the mind of the American consumer”, says Rich Falcone, CEO at Market Insight Corporation. “Global enterprises recognize that China is quickly developing as a massive consuming marketplace. We are positioning ourselves for the inevitable demand from global industries for intelligence from this market that will drive product design and delivery to Chinese consumers.”

At present, MyProductAdvisor.com’s consumer intelligence process in China utilizes thousands of real Chinese shoppers but is limited to specifically targeted projects and focused client design. Over time, and with full cooperation and approval of government agencies, MyProductAdvisor.com will release a public version of its unique consumer advisors in China.

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Launches Enhanced Laptop Shopping Advisor

Reflecting Consumer Insights for the latest Features and Capabilities

Palo Alto, California, USA — MyProductAdvisor.com today announced the launch of its most current Shopping Advisor for Laptop personal computers. The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities. MyProductAdvisor.com offers shoppers an unbiased source that recommends product purchases specifically suited to their needs. In turn, Enterprise companies utilize the sophisticated intelligence generated by the preference data collected.

“Our Laptop Enterprise Clients place significant value on the insights generated by active, in-market shoppers” says Ted Lee, VP Engineering at Market Insight Corporation. “This current version of the “Advisor” recognizes the rapid convergence of technologies in today’s Laptop marketplace. Manufacturers and Retailers can more confidently predict shifting consumer sentiment for features and capabilities”.

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Finds Plasma Shoppers Open-Minded, But LCD Shoppers Not Shifting

Most plasma shoppers would consider an LCD television, but the favor is not returned

Palo Alto, California, USA — MyProductAdvisor.com today reported that LCD shoppers are more certain about their choice of a display technology than plasma shoppers. In particular, when shoppers with a preference for plasma were asked to rate other display technologies, 3 out of 4 saw LCD as a very desirable alternative. But only 1 in 4 of the LCD shoppers gave a similar rating to plasma technology.

“The ‘advisor’ is a real-time intelligence portal, providing an unprecedented view of consumer preferences for product features and capabilities”, says Jim Weisinger, VP Intelligence Services at Market Insight Corporation. “MyProductAdvisor.com is gaining adoption in consumer electronics, PC, mobile, and auto sectors as a unique and timely perspective of consumer demand.”

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Predicts Growing Future Demand for TV “Built-in-Networking”

Records Rapid Increase in Consumer Preference for Networking capability

Palo Alto, California, USA” — MyProductAdvisor.com today reported that shopper preferences for TV “Built-in Networking” have risen by 50% over the past six months. This trend represents a significant shift, after consumer preference for this capability held steady at a relatively low level for the prior eight months.

“Our Consumer facing web site acts as a real-time portal into the minds of consumers”, said Rich Falcone, President of MyProductAdvisor.com’. “Shifts in consumer sentiment are captured as they happen, as part of a process that measures active, in-market shoppers, on a 24 x 7 basis.”

“Built-in Networking” is defined as containing either Ethernet or built-in Wi-Fi that allows connection of the TV to a app德扑圈官方网址home network for streaming media from a PC or storage device. While demand is increasing, this capability still lags convenience features such as universal remote control, but trends suggest a shift in demand in coming months.

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

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MyProductAdvisor.com Launches Enhanced Television Shopping Advisor

Reflecting Consumer Insights for the latest TV Features and Capabilities

Palo Alto, California, USA — MyProductAdvisor.com today announced the launch of its most powerful TV Shopping Advisor to date. The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities. MyProductAdvisor.com offers shoppers an unbiased source that recommends product purchases specifically suited to their needs. In turn, Enterprise companies utilize the sophisticated intelligence generated by the preference data collected.

“Our TV Enterprise Clients place significant value on the insights generated by active, in-market shoppers” says Rich Falcone, President, MyProductAdvisor.com. “This current version of “Advisor” recognizes the rapid assimilation of technology in today’s TV marketplace. Manufacturers and Retailers can more confidently predict shifting consumer sentiment for features and capabilities, and appropriately affect their ‘Go to Market’ strategies”.

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Discovers New Auto “Wireless Connectivity” Demand Shortfall

Consumer Intelligence Portal exposes weakness in Auto Tech Feature

Palo Alto, California, USA — MyProductAdvisor.com today reported that the expected surge in shopper preference for wireless connectivity in new autos is not occurring. Over the last 8 months, shopper preference for wireless connectivity has continued to lag well behind more traditional convenience features like sunroof and navigation aid.

“The trends we interpret are derived from the preferences of real, in-market shoppers”, says Rich Falcone, President of MyProductAdvisor.com. “Our next generation platform uncovers meaningful intelligence, which in this case, is an early warning sign for manufacturers and dealers alike. It allows us to identify trends, and more importantly predict shifts in consumer sentiment.”

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research”.

About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

MyProductAdvisor.com Wins AMA’s 2008 EXPLOR Award

Collaboration with GM takes Top Honors for Innovation

Palo Alto, California, USA – MyProductAdvisor.com today announced that, in collaboration with General Motors, it has won the 2008 EXPLOR competition sponsored by the American Marketing Association. EXPLOR is a prestigious award given for “the most innovative uses of technology in applications that advance market research.” MyProductAdvisor.com is the consumer facing web site for Market Insight Corporation.

The winning entry, entitled “Online Advisors for Market Intelligence at GM,” describes a completely new method for collecting consumer preference data using online product advisors on MyProductAdvisor.com. The advantages of this approach – actual shoppers, continuous data, very large samples, the right incentives, low cost – make it an attractive new tool for market researchers.

“The system provides the Advanced Vehicle Development group at GM with an unprecedented and timely view of consumer preferences as well as accurate market performance simulations for projected new products. It has guided many major product design and development decisions by allowing us to move directly from consumer research to product design. It is now widely used throughout the corporation,” says Harvey Bell, Executive Director, Global Advanced Vehicle Development at GM.

“We are honored to be recognized by the AMA for our contribution to GM’s market intelligence system,” says Rich Falcone, President, MyProductAdvisor.com. “The system represents nothing less than a new paradigm in the capture and analysis of the voice of the consumer, and we look forward to expanding its contributions within GM’s product planning operations.”

About Market Insight Corporation (MyProductAdvisor)

MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.