Real-Time Consumer Research Company finds Social Media usage patterns among Digital Camera shoppers
Palo Alto, California, USA — Market Insight Corporation today reported that social media usage may differ among shoppers of various camera brands. This insight is based on a sample of over fourteen thousand (14,000) U.S. digital camera shoppers that visited Market Insight’s portal, MyProductAdvisor.com. The real-time consumer data is collected continuously and accessed on-demand.
Shoppers who preferred Samsung and Kodak cameras led the results with 40%-45% rating social media usage very important. “Momentum behind social media is influencing how shoppers evaluate consumer electronics”, said Rich Falcone, President & CEO at Market Insight Corporation. “The pace of technology adoption magnifies the value of timely access to shifting consumer sentiment.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.