Real-time Research Shows Shift in Luxury Consideration by Gender
Palo Alto, California, USA — Market Insight Corporation today revealed that spending limits for new car shoppers in China are rising among females, and stabilizing among males. The insight is based on the preferences of over 19,000 Chinese auto shoppers visiting MyProductAdvisor.cn.
Over the first three months of 2012, both males and females increased their average spending limit by 9%. More recently (April to mid-June), the average spending limit for females increased by 6% compared to a slight decline of 2% for males. Females considering luxury autos showed a particularly large increase in average spending limit by 22% over the same time period.
“China’s leadership as an auto industry consumer society is developing rapidly,” said Rich Falcone, President & CEO at Market Insight Corp. “Females are playing an ever-increasing role in purchase decisions and spending tolerance.”
About Market Insight Corporation (MyProductAdvisor)
MyProductAdvisor (MPA) is a consumer facing website that continuously gathers auto shopper preferences for specific product features and attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and predictive market simulation engine. Enterprise companies utilize this intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.